“We saw this as a great opportunity to partner up with Sea and Learn and the California Academy of Science,” said Saba’s Director of Tourism Malinda Hassell. Social media is not only a good way for businesses to promote their product, but it is also an important component in attracting visitors to Saba while highlighting the destination product. When partners post attractive, fun, and interesting content, it helps to promote the island in general, most visitors use social media prior to, during, and after their visit. “It is crucial that our tourism and hospitality partners have their social media platforms and business listings on google up to date, as it helps the entrepreneurs to attract more business but also increase their engagement with their audience. Social media is a broad tool that can be efficient and effective for any business, digital marketing is key,” said Hassell.

The workshop was well-attended and received positive feedback from the participants. Hassell said she looked forward to organizing the next session on digital marketing tools.