Saba News News and Information from Saba Island, Dutch Caribbean
The Saba Tourist Bureau will host a special social media training session with Diederik Kemmerling—entrepreneur, investor, and digital strategist—on Monday, October 13, 2025, at the Eugenius Center.
Kemmerling is the founder of The Lab Digital Marketing Agency, operating across Aruba, Curaçao, and Colombia, and currently serves as President of the Aruba Chamber of Commerce. He has led innovative campaigns in collaboration with Google and Meta, and invests in hospitality and real estate ventures, including the Landmark Boutique Hotel in Medellín. His work focuses on elevating Caribbean business potential through strategy, technology, and cross-border collaboration.
Training Topic: From Posts to Profits: Making Social Media Work for Your Island Business
Attendees will learn practical skills, including:
- How to plan a content calendar around seasons, events, and services
- What to post, how often, and how to stay consistent
- Tips for creating professional content with beginner-friendly tools
- How to track performance and make improvements
- When and how to invest in ads effectively
Event Details
Public Session
- Date: Monday, October 13, 2025
- Time: 5:45 PM – 7:15 PM
- Location: Eugenius Center
- Who should attend: Community members and local businesses seeking to strengthen their digital presence
- Cost: Free
Tourism & Hospitality Partners Session
- Date: Monday, October 13, 2025
- Time: 10:00 AM
- Location: Eugenius Center
The public session is open to everyone interested in strengthening their digital presence and growing their business through social media. The Saba Tourist Bureau’s goal is to equip Saba’s community, businesses, and tourism partners with practical, immediately applicable skills.
The Saba Tourist Bureau encourages everyone to join this valuable training opportunity and gain insights from one of the Caribbean’s leading digital marketing experts.
For more information, please contact:
Tori Carter
Saba Tourist Bureau
Email: tori.carter@sabagov.nl
